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Detect Covid Tests
2021
BACKGROUND
At the height of the COVID-19 pandemic Detect had developed a rapid molecular at-home test, which is very accurate and not commonly available. Facility stepped in to develop an intuitive and comfortable testing experience so it was accessible when people really needed it.
SERVICES
Product Strategy
Packaging Design
Product Design
STUDY
The steps of this test were sensitive and the objects needed to start and remain clean. We aimed to devise a packaging system that was easy-to-access, provided clear information, and also acted as a clean staging area for testing.
STRATEGY
The testing platform could also be reused and replenished - so there were disposable and permanent physical products to be considered. These products needed to be cohesive, highly usable, and appropriate to their respective roles.
EXPLORATION
Experimenting with plastic, pulp, and paper packaging directly with manufacturers allowed us to find affordable, well-functioning solutions in a short time-frame. And carefully layering and clearly identifying the products within the packaging minimized confusion and errors.
EXPLORATION
Physical products all had a well-defined position within the testing procedure. These products were not only designed to function well and appear cohesive, but accommodate future testing schemes beyond COVID-19 as well.
RESULT
Detect’s COVID-19 testing platform comes in easy-to-open boxes that transform into a work station for testing. Highly organized, clearly labeled packages, in tandem with Detect’s app, guide you through the process. And the Hub and Reader products are intuitive and friendly to make the whole process reassuring.
OUTCOMES
Press Coverage
New York Times
The New Yorker
The Wall Street Journal
Forbes
Newsweek
Oprah Daily