Daily Harvest Mylk hero

Daily Harvest Mylk

2021

BACKGROUND
Daily Harvest delivers sustainably-sourced, chef-crafted food built on fruits and vegetables. With the rise in popularity of plant-based milks they wanted to provide a healthy, convenient option that fit comfortably into their product offering. Facility helped envision how to shape these new products and integrate them into their brand.
SERVICES

Product Strategy

Product Design

Packaging Design

Production Support

Daily Harvest Mylk
Daily Harvest Mylk
STUDY
Daily Harvest delivered items frozen so we designed for concentrated, individual frozen portions of plant-based milk that customers could bring to life with water. This would provide an exciting and convenient new format - and no more spoiled milk.
Almond myls package
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STRATEGY
With individual portions the exterior packaging now had to be reusable and last in the freezer as long as there was product left. 
Daily Harvest Mylk
EXPLORATION
A product similar to an ice tray meant that it would be intuitive, but it also needed a style in keeping with brand’s energy. Even the wedges of concentrated, plant-based milk had to be designed. 
Strawberry + peach mylk
EXPLORATION
Facility got hard at work exploring wedge forms, tray configurations and packaging styles, all while considering the customer journey with this new product. 
Slide 1 - packaging styles
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“We are reimagining what a packaged food company can look like.”

-Rachel Drori, Daily Harvest Founder & CEO
RESULT
Daily Harvest Mylk comes in a bold, debossed package with unique tear features for easy opening. The two trays inside hold playful wedge shapes that pop out easily - so you can add water and enjoy Mylk or even just add them to other Daily Harvest offerings like their smoothies. The trays can be kept safe and accessible in the freezer in the remaining packaging until it’s time to reorder. 
Daily Harvest Mylk
Sustainably-sourced, chef-crafted food built on fruits and vegetables
OUTCOMES

Available