Courant hero image

Courant Mag Series

2022

BACKGROUND
Courant's wireless charging products are unique in their minimal forms and premium materials, but the brand needed to update and expand their product offerings. Courant tapped Facility to create a new product line with a distinctive design language that would incorporate magnetic wireless charging. 
SERVICES

Product Strategy

Product Design

Production Support

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STUDY
Facility began by studying the Courant brand and understanding their continued ambition to move away from utility-forward tech accessories and toward home decor.
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Courant dual-device
STRATEGY
We established that a mid-sized, multi-device charging product was the perfect signature product for the new line. And for stylistic inspiration we looked at the objects these products would live with - furniture, lighting, and other modern home decor. 
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EXPLORATION
We then dove into concept ideation, focusing on our inspiration imagery to keep things fresh and help us stay away from category pitfalls. Ultimately a design language based on cantilever chairs lent itself well to the product and its place in the home. 
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“Facility has been a key partner in our product design strategy and execution for several years. We're grateful for the collaboration with them and look forward to doing more together.”

—Monish Sabnani, Courant Co-Founder
Courant Mag Series
Courant Mag Series
EXPLORATION
In refining this product we worked closely with Courant’s production partners - this design was totally unique so iterative prototyping and troubleshooting with the factory ensured we got it just right. 
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RESULT
Courant’s signature Mag:2 charges multiple devices, allows for enhanced use during charging, and is available in both Courant’s signature Italian pebbled leather and Belgian linen. This product was immediately a best seller for the brand and we at Facility are excited for the launch of the line’s other products. 
Courant Mag Series
Courant in interior
OUTCOMES

Top-Seller

Immediately became the best-selling product on staycourant.com

Available

Press Coverage