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Courant Mag Series
2022
BACKGROUND
Courant's wireless charging products are unique in their minimal forms and premium materials, but the brand needed to update and expand their product offerings. Courant tapped Facility to create a new product line with a distinctive design language that would incorporate magnetic wireless charging.
SERVICES
Product Strategy
Product Design
Production Support
STUDY
Facility began by studying the Courant brand and understanding their continued ambition to move away from utility-forward tech accessories and toward home decor.
STRATEGY
We established that a mid-sized, multi-device charging product was the perfect signature product for the new line. And for stylistic inspiration we looked at the objects these products would live with - furniture, lighting, and other modern home decor.
EXPLORATION
We then dove into concept ideation, focusing on our inspiration imagery to keep things fresh and help us stay away from category pitfalls. Ultimately a design language based on cantilever chairs lent itself well to the product and its place in the home.
“Facility has been a key partner in our product design strategy and execution for several years. We're grateful for the collaboration with them and look forward to doing more together.”
—Monish Sabnani, Courant Co-Founder
EXPLORATION
In refining this product we worked closely with Courant’s production partners - this design was totally unique so iterative prototyping and troubleshooting with the factory ensured we got it just right.
RESULT
Courant’s signature Mag:2 charges multiple devices, allows for enhanced use during charging, and is available in both Courant’s signature Italian pebbled leather and Belgian linen. This product was immediately a best seller for the brand and we at Facility are excited for the launch of the line’s other products.
OUTCOMES
Top-Seller
Immediately became the best-selling product on staycourant.com
Available
Design Within Reach
Pottery Barn
MOMA Design Store
Best Buy
The Container Store
staycourant.com
Press Coverage
Yahoo
Architectural Digest
Vanity Fair
Elle
Rolling Stone
Esquire
Goop
Newsweek
Apartment Therapy
CNN
Wired
Design Milk
Uncrate
Cult of Mac